Shipping Wars, the new programme on Channel 4, premiered its pilot episode Sunday 5 January featuring uShip, the first and largest online transport marketplace.
Shipping Wars follows a group of UK transporters as they crisscross Britain and beyond with seemingly un-shippable loads (even enormous giraffe statues) found on uShip.com, where they engage in auction-style bidding to win business.
During the premiere one-hour documentary, uShip saw a tenfold increase in courier and lorry driver registrations, while site traffic increased 250 per cent over regular levels as second-screen viewers simultaneously visited uShip from their tablets, smartphones and laptops.
“We are seeing similar spikes in registrations and traffic trends as we did when Shipping Wars premiered in the U.S. two years ago. Clearly, there’s interest in the notion of couriers and drivers bidding online and via mobile devices to win customers’ business – a concept uShip has pioneered since 2004. We’re excited to be featured on Channel 4’s Shipping Wars, and hope for its continued success,” said Lupo Westerhuis, general manager, uShip Europe.
The Shipping Wars pilot episode will be repeated on 4seven (Sky 140 and Virgin 195) on Tuesday 7 January at 7pm, and on Wednesday 8 January at 2:55am. It is also available on 4oD for instant playback.
For more information on Shipping Wars cast in the UK and to watch clips of the show, visit Channel 4’s website.
In the U.S., uShip continues to be featured on A&E’s Shipping Wars, now in its fifth season. The programme has also been syndicated across Europe, Latin America, Scandinavia, Asia and Australia. In fact, the name “Shipping Wars” might already be familiar to a few Brits: A&E’s History Channel UK syndicated the U.S.-version of the programme in the United Kingdom for a short time in 2013. For more information on the Shipping Wars U.S., visit http://www.uship.com/shippingwars